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BUSINESS NEWS - Business, style and beauty news site Fashionista says that the age of the high-end nail salon is upon us. Gone are the days of a sub-standard salon experience being acceptable to clients – people want glamour and style, at prices that reflect the value they receive, not just a special price at any cost.
High-end products, impeccable sanitary conditions, excellent customer service and product and service differentiators are what makes high-end salons stand out above the rest.
These differentiators can take many forms – from offering the latest in trendy colours, to unique and stylish art, or a range of retail products that complement the nail and beauty services offered, they are many ways to offer clients a bespoke service that they will continue to return for. Even the simple act of greeting a client by name, spoiling her with a glass of bubbly or a cappuccino, or remembering her birthday, mean that high-end salons are top of mind for many clients, and will remain there as long as they continue to offer something unique.
Customers quickly start to understand that coming to a high-end nail salon means something different than the run-of-the-mill salon experience. In fact, the key is in the word "experience" – people are looking for a unique experience, and where better to offer one than at a place that was always traditionally run the same way – a nail salon?
Tammy Taylor Nails beauty and nail salons have proven this concept, both in South Africa and the USA, where the brand was originally founded by Tammy Taylor herself in 1983.
Over the past two and a half decades, the brand has proven that quality trumps everything, whether it's in products, service or experience. The Tammy Taylor Nails brands was brought to South Africa by the founder of Tammy Taylor Nails South Africa, Melany Viljoen, and this franchise group is well-respected in the beauty industry.
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Tammy Taylor Nails' professional and retail products are a cut above the rest – their quality is world-renowned, and used in over 100 000 salons around the world. The products last on a client's nails, with no chipping, peeling, lifting or breaking. Tammy Taylor Nails also ensures that salons are up-to-date with the latest trends in colours, metallics, glitters, nail art, nail treatments and fashion styles.
In terms of service, Tammy Taylor Nails has built a solid reputation, with clients across the world taking to social media to tag the brand in photos of their manicures. Many high-profile people are Tammy Taylor Nails clients, include singer Billie Eilish, celebrities Cardi B and Kim Kardashian, South African media personality and actress Amanda du-Pont, South African media personality Shashi Naidoo and South African health and fitness coach Monique Lopes, amongst many others.
Another exclusive service offered by Tammy Taylor Nails is the insertion of real, natural diamonds into sculptured acrylic nails – a South African first! This has proved to be a popular fashion trend, and is a great way to gift a diamond to a friend, mother, wife or girlfriend, especially around celebratory days such as Valentine's Day or Mother's Day. Another unique way that Tammy Taylor Nails is offering that high-end salon experience.
Although many people prefer convenience over service and price in general, nail salons are a unique outlier, in that convenience and price mean nothing if your nails look terrible or you don't enjoy the experience. Investing in a high-end nail salon therefore offers you the opportunity to capitalise on this, as your customers will have a good understanding of what they are paying for – they'll see it every day at their fingertips!
Visit the Tammy Taylor Official website now for more info.
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