The 34-year-old three-time world champion made global headlines when he dramatically escaped the shark on live television during a tour event at Jeffreys Bay off South Africa’s Eastern Cape province in mid-July.
He survived the terrifying encounter unscathed and is now back competing.
But the fast food chain’s decision to show a lookalike re-enacting the scene, then twirling a computer-generated shark above his head as he rides the perfect wave, to market a new product, has not gone down well with his family.
“I think it is very disrespectful,” his mother Elizabeth Osborne told Fairfax Media.
“They’ve put a lookalike in the video. It really brings back a lot of trauma for everybody who has been attacked by a shark.
Watch the commercial below.
