MOTORING NEWS - The Opel GT Concept which proved to be a star at this year's Geneva Motor Show in March, has now also been recognised by the German Design Council, organiser of the renowned Automotive Brand Contest.
The competition's top-notch jury chose the sport car of the future in the 'Concepts' category for the 'Best of Best Award'.
In addition, Opel garnered three more first prizes in marketing as its dealer event 'Mission Astra' also received a 'Best of Best Award' and the personal connectivity and service assistant, Opel OnStar and the new configurator for mobile devices won in the 'Future Mobility and Parts' and 'Digital' categories. For the Opel GT Concept Mark Adams, Vice President Opel/Vauxhall Design, will accept the award on 29 September at the Paris Motor Show.
"The GT Concept is a dream car that takes Opel's philosophy of 'sculptural artistry meets German precision' to the next level. The feedback has been simply overwhelming. My team and I are proud that our sports car study is being honoured as the best concept car of 2016 with the Automotive Brand Award," says Adams.
First shown at the Geneva Motor Show in March, the GT Concept pays homage to the the first Opel GT and promises to be a trendsetter for the brand's further development with its bold, emotional and sporty look.
Mission Astra was the name of the Astra launch event for Opel dealers, which was located in the Spanish Sierra Nevada. The dealers spent two days as 'Astranauts', overnighting in 250 futuristic tents in the desert.
"We always want to offer our dealers something different. That is why we came up with a really unusual idea for the launch of the new Astra. With a tent-city next to a racetrack resembling a lunar landscape, we created an event that money actually can not buy," according to Opel chief marketing officer, Tina Müller. She was happy that the courageous marketing concept thrilled not only the Opel dealers, but also the jury of the Automotive Brand Concept.
The Automotive Brand Contest is an international design competition for automobile brands. Established as a foundation in 1953, the German Design Council honours outstanding product and communication design and draws attention to the fundamental importance of brand design in the automotive industry.
