PROPERTY NEWS - Home staging is a vital part of the marketing process. However, with so many different online home staging experts promoting their own take on the best way to stage a home, it can be difficult for homeowners to know whose advice to follow.
According to Adrian Goslett, regional director and CEO of RE/MAX of Southern Africa, the advice sellers ought to listen to is that of their real estate professional.
"Equipped with the knowledge of previous sales within that suburb, a local real estate professional will know what features do best in that particular area and can therefore provide market-specific advice rather than generic advice," he explains.
Whichever avenue you choose to work through, whether a professional or online tutorial videos, Goslett explains that there are three key considerations for ensuring that your home staging efforts remain relevant in any market.
"The first is a consideration of current trends. For example, rose gold and copper are incredibly popular colour trends at the moment, so switching old faucets for silver ones might not be as effective today as it was ten years ago," he advises.
Next, external factors ought to be considered when staging your property. "If you happen to be selling in winter, for example, then your home staging should look different from a seller who is marketing their home over the summer months.
"Other factors, such as load shedding or water restrictions, should factor into your list of renovations. Adding solar panels or outdoor water tanks could help sell your home faster under these conditions."
Lastly, Goslett reminds sellers that some of the age-old advice will remain true for any market and at any point in time. "De-personalising the space, for example, is something all sellers ought to do when putting their property on the market.
Decluttering and keeping the space as tidy, clean, and well-maintained as possible are other factors that will remain advantageous to sellers across the ages."
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